10 New UX Design Trends in 2022 and Beyond (+ Examples)

Today, we take a look at some of the top new UX design trends you can incorporate into your design projects this year.

The main goal of User Experience Design (UXD) is to improve a product or design to offer a better experience to the user. But it’s much more than that.

Today, UXD has branched out into many different sectors to offer balanced, reliable, and unique experiences to users. Accessibility, user journey, storytelling, localization, and voice recognition systems are some of the most important branches in UXD right now.

More new UX design trends also appear every year. While many don’t survive, some stick around for many years. Here are some of those new UX design trends that will make it to the next year and beyond.

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1. More Accessible Websites

accessibe panel

What started as a lawsuit in 2017, lead to something amazing in terms of making all websites accessible to everyone. And in the last few years, we saw great advancements in web accessibility.

Web accessibility is mainly about making websites accessible for differently abled people. Even new laws were introduced to make this a mandatory process for all websites.

In 2022, we see how far we’ve come to improve the web for all people.

Many new systems and AI-powered software now provide website owners with simpler and easier solutions for making a website more accessible.

This is the kind of UX trends that deserves more attention. And we hope we’ll see more and more websites adopting better accessibility systems for many more years.

2. Core Web Vitals

core web vitals

In 2021, Google started rolling out a new website ranking system called Core Web Vitals. This system consists of three main components— loading speed, interactivity, and visual stability.

In short, Google wants you to make web pages load faster, allow users to interact with your website more quickly, and offer a responsive design that looks great across multiple platforms.

This was a huge update that affected many websites. Even the most popular websites had to make big changes to maintain their SEO and rankings. Some sites lost their rankings, lost traffic, and were very angry.

Although, all of this happened for a good reason. Today, users are able to browse websites and click on links without having to wait three minutes for the page to load. Or having to bring a magnifying glass to read a page on mobile.

3. Microinteractions


(Credit: Milan Raring)

The word Microinteractions is part of many different industries and systems. If you try to understand the official definition by the Neilsen Group, you might even get a headache.

When it comes to UX and UI design, microinteractions refer to those tiny, barely noticeable details that engage and delight the user. Like those fun loading animations on websites or funny react buttons on social media websites.

These are very small details that we barely notice but they make the overall user experience much more interactive and simply make them happy.

As little as they may be, microinteractions are now making their way over to many different types of designs. Including fun interactive buttons on websites, progress bars on app screens, and objects that animate when hovering over them with your mouse.

4. Motion Graphics


Motion graphics (often known as animated graphic designs) are another new UX trend that is rising in popularity, especially in web design industries.

This trend was popularized by Google many years ago when it started adding animated Google doodles to celebrate special events. Today, motion graphics are used by all kinds of websites and apps to create unique designs that attract the user’s attention.

Designers have also found many cool ways to use other design systems like parallax effects, zoom effects, and scroll animations to make unique motion graphic designs for websites.

There are now entire websites that are built using this new trend, like the example you see above.

5. Interactive Product Pages


For many years, online store websites had the same style of design for product pages where you can only zoom in and view images of a product before buying. Soon, things will change.

The new interactive product page trend will allow users to get a much better look at the product before making a purchase decision. Instead of just zooming in, you’ll be able to inspect different parts of the product, rotate and view it from different angles, and maybe even see how it functions. Not just with videos or image slideshows, but with 3D-like objects.

There are some online shops that already use these types of systems to offer a better user experience for their customers. Product pages on the Thinx website do a great job of this.

6. Big Bold Titles


Many websites have been experimenting with a new design trend where the header section only consists of a giant title, no images, no links, just big bold text.

How does this help improve user experience? Well, the title will get more attention since it takes up the entire header section. And users can read the title more easily. That’s just about it.

We’re not quite sure how long this trend will last but it’s refreshing to see designers experimenting with different designs rather than using the same style of header designs.

7. Scrolling Experiences

zulu longines

We’ve been seeing this UX trend more often on landing pages, especially on event websites, where the entire website is designed in a way to offer an experience. All you have to do is keep scrolling down. But instead of the page going up, you will embark on a journey as a story unfolds before your eyes.

This is the kind of innovative trend we love to see. Rather than mindlessly scrolling down on websites, this immediately makes the user stop and experience it with greater focus and attention.

8. 3D Icons & Illustrations


From material design to flat design, there were many different styles of design trends over the years that influenced the look of the icons and illustrations you use in web and UI designs.

The latest trend to join this lineup is 3D icons and illustrations. This trend is now spreading like wildfire. You may have seen 3D illustrations on app onboarding screens, website mascots, and 3D icons on dashboards. We’ll see what other new ways designers will start using this trend.

9. AI-Powered Experiences


Soon, we’ll have websites that get powered by artificial intelligence. Instead of talking to customer support, you’ll chat with an AI personality. Instead of comparing products, an AI will guess your interests and suggest the best product for you.

It sounds a bit scary but we have come too far and there’s no turning back. One amazing example of this technology is Google’s Imagen project.

This project allows you to generate images or artworks based on text instructions. You just type in something like “a brain riding a rocketship heading towards the moon” and the AI will turn that into visual form.

imagen 2

What’s scary about this is how realistic it can get. For example, this photo of “Corgi dog riding a bike in Times Square wearing sunglasses and a beach hat” is generated entirely based on a text prompt.

10. Web 3.0


Web3, or Web 3.0, is on track to revolutionize the way we consume and explore the web. The concept of building a web based on blockchain technology will change the world, for better or worse.

With big companies like Meta (previously Facebook) betting big on Web3 with projects like Metaverse, we will soon have to think about how we will design, build, and explore the web in the future. And the user experiences we can offer through these virtual reality platforms.

The transformation has already begun!

In Conclusion

While most of these UX trends are already taking over the world of design, some trends are still in the early stages. But we’ll surely see more of all these trends throughout the next few years.

Until then, feel free to read our top web and graphic design trends post as well.