WordPress A/B Testing: Best Tools For Testing Posts, Titles, & Pages

Have you ever felt like your website is underperforming? Your landing pages aren’t converting well? No matter how much work you put into writing great blog posts you’re not getting any views?

Well, then it’s safe to assume you must be doing something wrong. It may be hard to admit, but the good news is WordPress always makes it easy to fix things.

The problem is how do you figure out what’s wrong with your blog posts or pages?

This is where A/B testing, or split testing, comes to help. In this post, we explain how A/B split tests can help figure out the best way to improve your website. As well as showcase some of the best A/B split testing plugins for WordPress.

Let’s see how it works.

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What is A/B Split Testing?

A/B split testing is a strategy marketers use to figure out the design flaws on websites as well as to test different marketing strategies. The process simply involves testing two different versions of an object or a page to see which one performs better.

For example, let’s say you want to test an underperforming landing page. Then you can create a copy of this page with minor adjustments. Like with different copy or call to action buttons with different colors. Then you split your incoming traffic to both pages to see which one generates more clicks, conversions, and overall better results.

As simple as it sounds, this strategy works wonders. In fact, an online store called Grene managed to boost sales by 2X by adding an additional CTA button to their mini shopping cart after an A/B test.  Even a simple change like adding an extra button is enough to boost sales and conversions.

Benefits of A/B Testing in WordPress

There are many benefits to A/B testing. Especially in WordPress, you can use A/B split testing to test different parts of your website and get better engagements.

Here are just a few of the benefits of A/B testing.

  • Improve CTR: By testing different styles of call to action designs, buttons, and copy, you’ll be able to improve click-through rates of your CTAs.
  • Boost Conversion Rates: A/B testing your page copy will allow you to create better landing pages. Which leads to better conversions.
  • Better User Engagements: After an A/B split test, you can determine the best spots for placing the ads, CTA buttons, and write better post titles. Leading to more user engagements.
  • Reduce Bounce Rates: When your website is optimized people will engage more and stay longer on your website. This means lower bounce rates.

Best Tools for WordPress A/B Testing

There are both free and paid plugins in this list. You can use them to test your blog post titles, blog post content, compare pages, use heatmaps, and much more.

1. Hotjar


  • Price: Free / $29 per month
  • Best For: Testing websites and user behavior

Even though Hotjar is technically not an A/B testing tool, it includes a set of tools that allows you to understand your users and which areas of the website need to be improved. It also has a WordPress plugin that allows you to easily integrate the system on your website.

Hotjar has many great features, one that makes it stand out is the Visitor Recordings. This allows you to record user behavior, how they interact, and which buttons they click. A great way to understand how visitors interact with your website.

Best Features

  • Use heatmaps to collect data on user interactions
  • Ability to record visitors to see how they engage with the site
  • Analyze forms to check completion rates
  • Create surveys to gather feedback from users
  • Setup conversion funnels

Pricing Plans

Hotjar has a free plan. This plan is suitable for websites that receive up to 2K visitors per day. For bigger sites, you can switch to the $29 per month plan.

2. Thrive Headline Optimizer

headline optimizer

  • Price: $67
  • Best For: A/B test blog post titles

The title, or headline, is the most important part of a blog post. It’s what arouses curiosity in users and encourage them to click on the link. Optimizing the title could lead to massive boosts in traffic to your website.

Thrive Headline Optimizer is an A/B testing tool designed for just that. It allows you to A/B split test multiple titles to see which title performs best for each of your blog posts.

Best Features

  • Ability to A/B test multiple titles
  • Beginner-friendly setup process
  • Compatible with WooCommerce for testing product titles
  • Track how much time users spend reading articles
  • Get detailed reports

Pricing Plans

Thrive Headline Optimizer costs $67 for one website license and includes one year of support. There’s also a free alternative you can try out called Title Experiments. Unfortunately, it’s not compatible with WordPress 5.

3. A/B Testing for WordPress

ab testing for wordpress

  • Price: Free
  • Best For: Testing blog posts and pages

This is a fairly new plugin introduced in WordPress, specifically built for WordPress and for the new Gutenberg block editor.

The plugin integrates well with the block editor and allows you to A/B split test specific contents of your blog posts and pages using content blocks. This is a brilliant approach to A/B testing page copy, blog post content, and even CTA sections of your pages.

Best Features

  • A/B test content blocks using Gutenberg editor
  • Easy to implement and beginner-friendly
  • Completely safe for search engine optimization
  • Detailed reports and stats on your split tests
  • Integrates with Ninja Forms, MailChimp, and other plugins
  • It’s free!

Pricing Plans

A/B Testing for WordPress plugin is completely free to use. It requires WordPress 5.0 or a higher version to function.

4. Simple Page Tester

simple page tester

  • Price: Free
  • Best For: Testing pages and posts

This free plugin does exactly what its name suggests—testing pages in WordPress.

The plugin is very easy to setup and it allows you to simply test two different versions of your pages or blog posts. It’s perfect for testing landing pages and product pages.

Best Features

  • A/B split test pages and blog posts
  • Easy to setup and implement split tests
  • Simple data and reports for test results
  • Can be integrated with Google Analytics Goals
  • SEO-friendly system

Pricing Plans

This plugin is completely free to use. But it also has a premium version that costs $59 that allows you to split test custom post types, track conversions, and more.

5. Split Hero

split hero

  • Price: $27 per month
  • Best For: Testing websites, product pages, and more

Split Hero is a premium A/B testing plugin that’s most suitable for small business websites and brands. The plugin lets you split test up to 4 different versions of your landing pages while tracking conversions.

Compared to other premium split testing services, this plugin comes at a fairly reasonable price as well.

Best Features

  • Split test up to 4 versions of a page at once
  • Beginner-friendly dashboard user interface
  • Get reports on conversions
  • Detailed analytics and PDF reports
  • Integrates with WooCommerce for boosting sales

Pricing Plans

Split Hero pricing starts at $27 per month. It lets you run up to 3 active campaigns. $57 per month plan lets you run 10 active campaigns. And the $97 per month plan offers unlimited campaigns.

6. Aurora Heatmap

aurora heatmap

  • Price: Free
  • Best For: Testing product and sales pages

Heatmaps help you understand how visitors behave on your website. And get detailed insights into user interactions like where they click. As well as for optimizing the placements of the CTAs.

Aurora Heatmap is a free plugin that allows you to easily setup heatmaps on your WordPress website.

Best Features

  • Create unlimited heatmaps for testing user behavior
  • Beginner-friendly setup process
  • Track users and get detailed reports
  • Compatible with popular caching plugins
  • It’s free to use!

Pricing Plans

Aurora Heatmap is completely free to use. But it also has a paid version with more advanced features.

7. Google Optimize


  • Price: Free
  • Best For: Testing websites and landing pages

Google Optimize is not a WordPress plugin, but it’s one of the most affordable and easiest ways of A/B testing a website, including WordPress websites. You just connect your website by copy-pasting a code snippet and it lets you run up to 5 active tests for free.

One of the many benefits of using Google Optimize is that it allows you to integrate Google Analytics. This provides more accurate data and reports for your split testing campaigns.

Best Features

  • Run A/B split tests while tracking user behavior and geo-targeting
  • Integrates with Google Analytics
  • Run up to 5 active campaigns for free
  • Easy to implement and doesn’t require a plugin

Pricing Plans

Google Optimize is completely free for up to running 5 active split testing campaigns. For more access, you can look into the Optimize 360 plan.

In Conclusion

Depending on the type of content you’re planning on testing, you may have to use multiple plugins to get the best results. However, we advise you not to install too many of these plugins at once. It may lead to internal conflicts, performance issues, and affect SEO. So please use caution.

Of course, sometimes it’s worth taking the risk. Because when used properly A/B testing can bring amazing results that could skyrocket your website and business growth.