50+ Best WordPress Landing Page Themes & Templates 2023 (Free & Premium)

WordPress can be a simple and professional way to create a landing page for your product, app, service, or business. These landing page WordPress themes are the perfect place to start!

Whether you’re launching a new company, app, product, or service, having a professional landing page is a crucial starting point. A good place to start is with our guide on how to set up a WordPress landing page, before choosing a theme!

You’ll want a way to tell people about your product before it launches, collect the details of potential customers, and share details about your new release as launch day approaches.

The landing page WordPress themes in this collection are designed specifically with this in mind. They provide places for you to feature screenshots, videos, or photos of your new product. And they make engaging your audience simple — gather email addresses with subscription forms, allow people to register their interest, or share offers and promotions in advance of your launch.

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Best Plugins For Building Landing Pages

If you’re willing to put in some time and work, you can actually build landing pages on your existing WordPress website using landing page building plugins.

These plugins, also known as page builder plugins, allow you to design entirely unique landing page layouts using a drag and drop editor without any web design experience. Here are some of the plugins you can use to get that job done.

Thrive Architect

thrive architect

  • Price: $67

When it comes to building landing pages, Thrive Architect is one of the most reputable plugins available on WordPress. This plugin comes with more than 270 premade templates designed for making landing pages to drive leads and sales. It’s ideal for making landing pages to grow email lists, sales pages for eBooks, webinar landing pages, and more.

The plugin also features an easy to use drag and drop editor you can use to edit and customize the templates however you like.



  • Price: Free

Elementor is a free page builder WordPress plugin that comes with lots of amazing features, including a smooth drag and drop live editor and plenty of premade templates.

If you’re on a tight budget, Elementor should be your go-to choice. It will help you setup a simple but a professional-looking landing page with minimum effort. If you were to switch to its premium version for $49, you’ll get access to more than 300 pre-made landing page templates as well.

WPBakery Page Builder

wpbakery page builder

  • Price: $46

WPBakery Page Builder (previously Visual Composer) is a widely used page builder plugin that many developers use to build themes. You’ll notice that most of the themes in our list are actually built with this plugin. If you were to buy one of those themes, you’ll get a copy of this plugin for free.

This page builder also features a drag and drop editor with lots of premade templates and support for third-party plugins such as WooCommerce for building professional landing pages.

Beaver Builder


  • Price: $99

Beaver Builder is one of the more expensive page building plugins available on WordPress that’s most suitable for building more advanced landing pages such as app landing pages and product sales pages.

This plugin also comes with pre-made templates and modules for making your own designs more easily. However, it only offers a limited number of templates with slightly outdated designs.

Best WordPress Themes For Building Landing Pages

Of course, even if you use a page builder plugin, you’ll have to spend a lot of time learning to use the plugin and building the pages. Sometimes, those page design may not turn out as well as you hope it to be.

If you don’t have any experience using page builders, it’s best to use a pre-built landing page theme instead.